The Effect of Extrinsic Determinants on Consumer Evaluation

By Afrouz Mazaheri Tehrani

This study will develop and test a conceptual model of extrinsic determinants of consumer evaluation on purchase intention for local and imported home appliances in a selected Iranian market. In... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 365943499X
• ISBN13: 9783659434990
• Release Date: August 2013
• Publisher: LAP Lambert Academic Publishing
• Length: 136 Pages
• Weight: 0.46 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"