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The Effect of e-WOM on Purchase Intention
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The Effect of e-WOM on Purchase Intention 6139594820 Book Cover

The Effect of e-WOM on Purchase Intention

Edition Description

Scholars around the world have studied electronic word of mouth (e-WOM) heavily in the past decade. However, despite extensive knowledge of the effect of e-WOM on consumer behavior, there is still a lack of understanding of how the e-WOM source shapes those behaviors. There are...

Edition Details
Format:Paperback
Language:English
ISBN:6139594820
Format: Paperback
Condition:
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73.59
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