The Edible Man: Dave Nichol, President's Choice & the Making of Popular Taste

by Anne Kingston

Book Overview

No Synopsis Available.

• Format: Hardcover
• Language: English
• ISBN: 0921912722
• ISBN13: 9780921912729
• Release Date: January 1995
• Publisher: MacFarlane Walter & Ross
• Length: 365 Pages
• Weight: 0.05 lbs.
• Dimensions: 1.4" x 6.5" x 9.5"

Customer Reviews

Story of President's Choice and the man who created it...

A fascinating book about the man who created 'President's Choice,' the private label line that revolutionized the way consumers look at brands. Well-written; it is a pleasurable and worthwhile read for anyone who has an interest in marketing, retail or the food business.