The Economy of Brands

By Jan Lindemann

Book Overview

Introduction What Is A Brand? The Value Of Brands Assessing the Value Of Brands Brands On The Balance Sheet Brand Securitisation Brand Value In Mergers& Acquisitions Brand Licensing The Brand Value Chain Return On Brand Investment (ROBI) Brands and The Stock Market Managing Brand Value Conclusion Bibliography

• Format: Paperback
• Language: English
• ISBN: 1349312819
• ISBN13: 9781349312818
• Release Date: May 2010
• Publisher: Palgrave MacMillan
• Length: 184 Pages
• Weight: 0.62 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"