Marketing for Growth: The Role of Marketers in Driving Revenues and Profits

By Iain Ellwood

Book Overview

The Economist: Marketing for Growth is a guide to how marketing can and should become a business's most important driver of growth. Marketers play a crucial role in generating revenue, and they can... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 161039397X
• ISBN13: 9781610393973
• Release Date: January 2014
• Publisher: Economist
• Length: 224 Pages
• Weight: 2.50 lbs.
• Dimensions: 0.6" x 5.3" x 8.4"