The Economist Improving Marketing Effectiveness: The Methods and Tools That Work Best

By Rodney Shaw

After reviewing the latest fads and fashions in marketing, Bob Shaw finds that it is the good old fashio ned basics of marketing that are usually the key to marketin g effectiveness. ' This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1861970544
• ISBN13: 9781861970541
• Release Date: January 1998
• Publisher: Profile Books Ltd
• Length: 224 Pages
• Weight: 0.97 lbs.
• Dimensions: 8.8" x 1.0" x 5.9"