The Economics of News Media

By: Yang, Sangwoo

The Economics of News Media examines the economic underpinnings that shape news media, providing a comprehensive introduction to the field of news media economics that bridges the gap between economics, media studies, and journalism. Each chapter delves into critical topics, from the structure of news markets to the implications of media bias, competition, and evolving news landscapes in the digital age. By offering empirical studies and theoretical insights, this work not only addresses the needs of researchers and students, but also provides practical tools for professionals grappling with the economic dynamics of news media.

This is an essential resource for anyone hoping to understand the economic complexities underpinning the news landscape. With clear explanations and rich, global examples, the book offers practical knowledge and approaches to navigate the multifaceted issues of misinformation, media power, and democratic accountability in today's media environment.

• Format: Paperback
• Language: English
• ISBN: 0443450447
• ISBN13: 9780443450440
• Release Date: August 2026
• Publisher: Academic Press
• Length: 300 Pages
• Weight: 0.99 lbs.