The Economics of Managerial Decisions

By Roger Blair, Mark Rush, Roger D. Blair

Book Overview

For courses in managerial economics.
Teaching students managerial economics through real examples, real businesses, with real-life situations The Economics of Managerial Decisions, 1st Edition teaches students how to make business decisions by blending the qualitative and quantitative aspects of the course. Using examples from different sectors of the economy, the authors present real examples, such as Pizza Hut, to teach the concepts of production and cost, and KV Pharmaceuticals, to talk about monopoly -- helping students see how theory is applied in different contexts. Students learn these skills and then master them using Auto-Graded Excel Projects and Decision-Making Mini-Sims within the accompanying MyLab(TM), to ensure they not only understand, but can also apply, the economics of making a managerial decision.
Also available with MyLab Economics MyLab(TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted authors' content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.
Note: You are purchasing a standalone product; MyLab Economics does not come packaged with this content. Students, if interested in purchasing this title with MyLab, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.
If you would like to purchase both the physical text and MyLab Economics search for:
0134640985 / 9780134640983 Economics of Managerial Decisions Plus MyLab Economics with Pearson eText, The -- Access Card Package, 1/e
Package consists of: 0133548236 / 9780133548235 Economics of Managerial Decisions, The
0134184696 / 9780134184692 MyLab Economics with Pearson eText -- Standalone Access Card -- for The Economics of Managerial Decisions

• Format: Hardcover
• Language: English
• ISBN: 0133548236
• ISBN13: 9780133548235
• Release Date: January 2018
• Publisher: Pearson
• Length: 816 Pages
• Weight: 3.30 lbs.
• Dimensions: 1.3" x 8.0" x 10.1"