THE E-MARKETING PLAYBOOK FOR CEOs: Vol. 1: Mindset & Cash Flow

By Dr YEN T.P.H LE

Master the digital frameworks, financial metrics, and global compliance architectures required to scale your business in the modern economy.

For global CEOs, executive leaders, and international investors, digital transformation is no longer a creative marketing task-it is a brutal operational and financial system. The E-Marketing Playbook for CEOs Series delivers a numbers-driven, numbers-verified field guide designed specifically for decision-makers who need complete visibility over their digital assets without getting bogged down in corporate fluff.

Across this definitive multi-volume series, academic scholar and strategic practitioner Dr. Yen T.P.H Le strips away the vanity metrics (clicks, impressions, likes) and reveals the concrete organizational designs, mathematical models, and risk mitigation systems required to sustain growth.

The 3-Volume Series Architecture:

Volume 1 - Mindset & Cash Flow: Reengineering your organizational design from isolated marketing departments into cross-functional systems. Master the mechanics of safeguarding your cash flow against the catastrophic 180-day global payment gateway freezes.
Volume 2 - Growth Metrics & Dashboards: Demystifying the true mathematical formulas behind margin-adjusted Customer Acquisition Cost (CAC) and Lifetime Value (LTV). Build a bulletproof, one-page executive dashboard that runs your business in under 5 minutes every Monday morning.
Volume 3 - Global Supply Chains & Algorithms: Navigating international trade barriers, landed cost fluctuations, carbon emission disclosures, and turning platform algorithm transparency into a core sales argument to win sovereign consumer trust.

Stop managing blindly. Align your IT, marketing, and operations teams around a single cross-functional scoreboard.

Scroll up, click "Buy the Series with 1-Click", and secure your corporate digital growth today

• Format: Paperback
• Language: English
• ISBN: B0HDL98W5R
• ISBN13: 9798190855272
• Release Date: August 2026
• Publisher: Independently Published
• Length: 46 Pages
• Weight: 0.17 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"