THE E-MARKETING PLAYBOOK FOR CEOs: How Smart Leaders Turn Data, Trust, and Cash Flow Into Digital Growth
Are you tired of digital marketing charts that look beautiful but fail to impact your corporate bottom line?
For global CEOs, modern executives, and international investors, digital marketing is no longer just a creative department-it is a core operational system. Yet, most high-level leaders delegate this critical asset to agencies and teams without knowing the exact mathematical models, compliance risks, and cash-flow bottlenecks that can freeze their business overnight.
Written specifically for decision-makers by academic scholar and strategic practitioner Dr. Yen T.P.H Le, The E-Marketing Playbook for CEOs strips away the marketing fluff and delivers a brutal, numbers-driven framework for sustainable digital growth and global scaling.
Inside this executive field guide, you will master:
The 180-Day Payment Freeze: Deep-dive operational strategies to audit international payment gateways, manage compliance risks, and stop platforms from choking your corporate cash flow.
The CAC Math Nobody Checks: Why traditional Customer Acquisition Cost and Lifetime Value (LTV) calculations are fundamentally broken, and how to build a bulletproof executive marketing dashboard.
Global Supply Chains & Landed Costs: Tactical insights on moving goods across borders, navigating transnational trade barriers, managing emissions data, and turning supply chain transparency into a core sales argument.
Algorithmic Trust as a Brand Strategy: Balancing user-data hyper-personalization with stringent global privacy compliance (including GDPR, PDPA, and Vietnam's latest regulatory landscape).
Stop looking at vanity metrics like clicks and impressions. Turn your electronic marketing into a predictable, high-performing asset.
Scroll up, click "Buy Now", and secure your corporate digital growth today
Customer Reviews
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
