The E-Commerce Book: About a Channel that became an Industry

by Holger Schneider and Alexander Graf

This book is designed for people who want to understand e-commerce - and by "understanding", we mean first and foremost Why and What, not How. Why is Amazon dominating the market? What happened between 1995 and 2015? Why were the incumbents like Walmart not able to fight back? What will become of the herd of new unicorn e-commerce companies? And what will happen to the traditional value chain on which retail companies operate? This is not a book about...

• Format: Paperback
• Language: English
• ISBN: 1536937800
• ISBN13: 9781536937800
• Release Date: August 2016
• Publisher: CreateSpace Independent Publishing Platform
• Length: 460 Pages
• Weight: 1.60 lbs.
• Dimensions: 9.0" x 1.1" x 6.0"