The E-Commerce Arsenal: 12 Technologies You Need to Prevail in the Digital Arena

by Alexis D. Gutzman

A look at 12 Web technologies that companies need to make their site stand out from the competition. This book explains that useful and tangible benefits, such as instant e-mail to confirm an order,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0814406238
• ISBN13: 9780814406236
• Release Date: January 2001
• Publisher: Amacom
• Length: 320 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.1" x 6.3" x 9.2"

Customer Reviews

Arm Yourself for the "Digital Arena"

In the Preface, Gutzman explains that her book "is designed to tell you what the must-have technologies are for your Web site, with resources listing vendors for each technology. However, new vendors are entering the field daily. For example, for the technology I discuss in the Epiloque, alternative payment systems, I received three press releases in the week before the book went to the printer. In fact, this book has been difficult to write because I have never felt that any chapter was finished." Nor could one be. There are several reasons why I thus begin this brief commentary. First, to indicate that Gutzman focuses on "must-have technologies" rather than on, for example, specific strategies and tactics. Also, to indicate (as does she) how rapidly circumstances in the "digital arena" can change. Finally, to suggest that a Web site is never "finished." Gutzman organizes her material within five Parts: The E-Commerce Climate, Technologies for Driving Traffic, Technologies for Making Buying Easier, Technologies for Customer Service, and finally, Turnkey Growth. Of special interest to me are the various "Case Studies" of exemplar companies and technology applications. Also various "Profiles" such as those of "Net Perceptions", "Soliloquy" and "BroadVision", each of which briefly discusses specific functions, features, and benefits of specific technologies. As a non-technical person, I commend Gutzman on creating access for me to subjects which can sometimes be daunting, if not intimidating.Gutzman's is a "three-pronged strategy" for meeting your demands: implement essential technologies, maintain a flexible business model, and outsource everything. Think of the material in her book as if it were on display in a store which you enter, tool box in hand. Roam the aisles. Examine various clusters of items. She is your expert advisor as well as the store's proprietress. (I strongly suspect that she had this metaphor in mind when writing the book.) Over time, all of your questions are answered. She helps you to make appropriate selections. In process, she has helped you to understand not only what you need and how to use it but also why you need it. Effective use of the 12 "must have" technologies will drive traffic to the Web site, create and sustain Web site functionality, and facilitate customer service which ensures that the Web site will be ETDBW (Easy to Do Business With). In the Epilogue, Gutzman adds another "must have" technology: alternative payment systems.For whom will this book be most valuable? First, I highly recommend it to decision-makers in small-to-midsize organizations which already have or are now developing a Web site. The more they know and the more they understand, the better prepared they will be to select and then work with vendors. (NOTE: Reputable vendors will welcome such expertise because it enables them to accomplish more for their client and in less time. The same expertise will enable decision-makers to recognize disrep

Surveys twelve technologies needed to prevail

The E-Commerce Arsenal surveys twelve technologies needed to prevail in the digital business world, from submitting a URL and web positioning to using targeted direct email. The case histories from other business experiences are particularly revealing, covering common problems and solutions.

Great Text Book

This book is exactly what I was looking for!! It seems that so many e commerce books concentrate on large corporations, but this book has a little bit of everything for everyone. I was impressed with the handy resources found at the end of every chapter. What a thrill to provide my students with an e commerce text book that explains key issues and how to implement them. Gutzman does a fantastic job at articulating a commonly complex process into easy to understand segments. This book will be a very important tool for my students.

Excellent well-written book. A must have !

This is a MUST buy for anyone even thinking of deploying any type of eCommerce web site from the small one person web shop to the fortune 500 company. You will gain from each chapter, as they build on one another, she explains in detail the 12 different areas that make up a web site. No matter who you are, from the person knee deep in code to upper management, she does not leave out anything. There is something for all in this book.Her chapters on content management we right on target. Having been through two companies myself that have implemented them I think she explains in detail the questions to ask each vendor, to ensure you are fully aware of what the product can do for you and how it can really take your existing web site to the next level. I highly recommend it !

Great Explanation of Internet Marketing Tactics

The first section of the book is dedicated to technologies that attract visitors. Affiliate marketing is clearly explained, and the tips for making your site search engine friendly (so that it will rank well) are great. I've been in Internet Marketing for a while (having come from product line marketing) and I've never seen such clear, lucid, non-jargon-laden descriptions of how Internet marketing works. The author demonstrates how to make the numbers add up, such as how to negotiate a favorable listing agreement with an aggregator, with real data. Each chapter also has a list of vendors that can help your site implement these technologies. This book is more than just an explanation of how these technologies work, it's a handbook for getting started. I can't recommend it highly enough.