The Ebay Phenomenon: Business Secrets Behind the World's Hottest Internet Company

by David Bunnell

Book Overview

Mehr als 10 Millionen Nutzer in 90 L?ndern und eine Million Auktionen t?glich - das ist eBay, das weltweit gr? te Online-Handelsunternehmen. Aufmerksame Manager und Unternehmer erkennen, wie sehr dieses Unternehmen die Gesch?ftswelt beeinflu t hat mit der Erfindung einer ganz neuen Industrie und seinem sensationell-originellen Beispiel f?r den Internethandel. Dieses Buch ergr?ndet die Dynamik und die Strategien, die eBay zu einem der profitabelsten...

• Format: Hardcover
• Language: English
• ISBN: 0471384909
• ISBN13: 9780471384908
• Release Date: September 2000
• Publisher: Wiley
• Length: 224 Pages
• Weight: 1.02 lbs.
• Dimensions: 0.9" x 6.3" x 9.3"

Customer Reviews

Must read for anybody interested in e-business/e-commerce

This book about ebay has been written by the author of "Making the Cisco connection". The book is interesting to read because it presents a holistic picture of the business success of ebay. Each chapter focuses on an area of the company that is responsible for it capturing 90% of the on-line auction market. The company has been growing at 40-50% per quarter in terms of employees, users and revenues. There have been problems managing the growth with servers becoming overloaded. However, ebay is an electronic commerce or e-business success story. The most interesting facts from the book is that a virtual community has been built around the ebay business. The community is a key reason for the success of the company. Buyers and sellers provide feedback on each other for future buyers and sellers to examine. Discussion boards exist for many topics for the community to help each other through shared experiences. Interesting also is the modern corporate culture of the company as discussed in one chapter. Also, the business strategy of the company of being in a way a virtual company where buyers and sellers meet then use third party companies to ship, pay and arrange for handling of products auctioned. Ebay is simply an information exchange company with no products at all. A businessman's paradise company. For all those interested in successful e-business read this book.