The Dynamics of Sponsorship

By Dr. Edin Güçlü Sözer

A newly popular member of the integrated marketing communications strategy is the sponsorship of events. Currently, sponsorship activities hold an important share in overall communication budget of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838355652
• ISBN13: 9783838355658
• Release Date: April 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 208 Pages
• Weight: 0.69 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"