The Dynamics of Influencer Marketing: A Multidisciplinary Approach

By: Jos? Mar?a Alvarez Monzoncillo

This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.

• Format: Hardcover
• Language: English
• ISBN: 036767890X
• ISBN13: 9780367678906
• Release Date: August 2022
• Publisher: Routledge
• Length: 210 Pages
• Weight: 1.08 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"