The Dynamics of Advertising

By Barry Richards, Iain Macrury, Jackie Botterill

Providings a critical review of the existing literature on advertising together with the results of an extensive research study, this book aims to develop a method for the psychosocial study of all forms of public communication.

• Format: Paperback
• Language: English
• ISBN: 9058230856
• ISBN13: 9789058230850
• Release Date: November 2000
• Publisher: Routledge
• Length: 296 Pages
• Weight: 1.25 lbs.
• Dimensions: 9.2" x 0.7" x 6.1"