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Business & Investing Books > Marketing & Sales Books > The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It
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The Dollarization Discipline: How Smart Compani... 0471659509 Book Cover

The Dollarization Discipline: How Smart Compani...

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Edition Description

How companies turn value-added into real profits
The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services. Too often, when companies compete using conventional sales and marketing...

Edition Details
Format:Hardcover
Language:English
ISBN:0471659509
Format: Hardcover
Condition:
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