The Doctor As Customer: A Guide for Pharmaceutical Representatives

By Andy Farah

Book Overview

A thorough resource for pharmaceutical representatives or those who are interested in pursuing a career in pharmaceutical sales. The Doctor As Customer guides the reader through medical decision... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0967843707
• ISBN13: 9780967843704
• Release Date: January 2000
• Publisher: Farah Consulting
• Length: 88 Pages
• Weight: 0.40 lbs.
• Dimensions: 5.0" x 8.5"

Customer Reviews

The Doctor as the Customer

Great shipping, I received the book in time and in great condition. I will definitely purchase from this vendor again.

Great Book for Existing or Aspiring Pharm. Reps

Great tips for reps on how docs think and what it takes to make an impact. Good mix of medical info, sales tips and FUNNY cartoons! I've spent seven years as a rep and still found lots of helpful info. I highly recommend it for anyone in pharmaceutical sales or those looking to start.