The Disney Princess Phenomenon: A Feminist Analysis

By Robyn Muir

The Disney Princesses are a billion-dollar industry, known and loved by children across the globe.

Robyn Muir provides an exploratory and holistic examination of this worldwide commercial and cultural phenomenon in its key representations: films, merchandising and marketing, and park experiences. Muir highlights the messages and images of femininity found within the Disney Princess canon and provides a rigorous and innovative methodology for analysing gender in media.

Including an in-depth examination of each princess film from the last 83 years, the book provides a lens through which to view and understand how Disney Princesses have contributed to the depiction of femininity within popular culture.

• Format: Hardcover
• Language: English
• ISBN: 1529222095
• ISBN13: 9781529222098
• Release Date: July 2023
• Publisher: Bristol University Press
• Length: 256 Pages
• Weight: 1.18 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"