The Discourse of Advertising

by Guy Cook

Book Overview

This comprehensive introduction to advertising discourse examines the language of contemporary advertising, not as an isolated object, but in complex interaction with the texts around it, with music and pictures and, importantly, with the people who make and experience it. Clearly explaining relevant theories of linguistics and poetics, each chapter ends with a series of stimulating exercises, and theoretical discussion is accompanied by examples...

• Format: Paperback
• Language: English
• ISBN: 0415041716
• ISBN13: 9780415041713
• Release Date: November 1992
• Publisher: Routledge
• Length: 272 Pages
• Weight: 1.20 lbs.