The Direct Method: The Hotel Marketing Strategy to Significantly Increase Direct Room Sales and Wedding Bookings

By Adam Hamadache

The Direct Method is a three-part formula for hotels to secure more direct leisure bookings and weddings. Developed by hotelier and marketer Adam Hamadache, it provides a marketing framework to attract and engage with potential customers, with a focus not on the marketing channel (email, social media etc...) but rather on the relationship that a potential customer has with the hotel. With the OTAs and daily deal websites demanding huge commission, The Direct Method provides a refreshing approach in tackling the age-old problem of how to combat over-reliance on these third parties and attract new and repeat custom direct.

• Format: Paperback
• Language: English
• ISBN: 198623553X
• ISBN13: 9781986235532
• Release Date: July 2018
• Publisher: Createspace Independent Publishing Platform
• Length: 140 Pages
• Weight: 0.37 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"