The Direct Marketing Handbook

by Edward L. Nash

Book Overview

This guide gives users swifter access and wider coverage of the proven strategies, techniques, and insights of the field's leading lights: Jo-Von Tucker on catalogue marketing; Lee Epstein on postal... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0070460272
• ISBN13: 9780070460270
• Release Date: January 1992
• Publisher: McGraw-Hill Companies
• Length: 827 Pages
• Weight: 2.90 lbs.
• Dimensions: 2.5" x 6.4" x 9.3"

Customer Reviews

Very informative, practical information-- not just theory.

A great book for people with some direct mail backgroud- its helps to have a basic understaning of the topics discussed before you jump into this book, Much of the information in the book won't be given to you by the "higher-ups" in your company. This is a encellent book if you want to get ahead in the profession