The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World

By Robert W. Bly

Book Overview

In our digital world, it's easy to overlook the power of a snail mail marketing piece. It's a stealth strategy at a time when the decline in email open and click-through rates is one of the many reasons why direct mail has made a dramatic comeback in both usage and effectiveness. Less mail in the consumer's mailbox means less competition and a better chance of your direct mail piece being noticed, read, and responded to. Legendary marketing copywriter Robert W. Bly shows you how to make it work for your business.

• Format: Paperback
• Language: English
• ISBN: 1599186306
• ISBN13: 9781599186306
• Release Date: March 2019
• Publisher: Entrepreneur Press
• Length: 282 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.8" x 5.9" x 8.9"