The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences

by Raj K de Datta

Book Overview

A WALL STREET JOURNAL BUSINESS BESTSELLER

The internet was supposed to connect us to endless possibilities. So why do we keep ending up browsing the same old sites and best-seller lists? When sellers don't offer potential customers a compelling digital experience, consumers miss out on great products--and businesses miss a vital opportunity to grow.

Raj K. De Datta, the founder of a company that powers digital-commerce...

• Format: Hardcover
• Language: English
• ISBN: 0231202202
• ISBN13: 9780231202206
• Release Date: June 2021
• Publisher: Columbia Business School Publishing
• Length: 200 Pages
• Weight: 0.85 lbs.
• Dimensions: 1.1" x 5.5" x 8.6"