The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

by Ian Dodson

Book Overview

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code, ' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards...

• Format: Hardcover
• Language: English
• ISBN: 1119265703
• ISBN13: 9781119265702
• Release Date: April 2016
• Publisher: Wiley
• Length: 400 Pages
• Weight: 1.90 lbs.
• Dimensions: 1.4" x 7.0" x 9.9"