The Digital Marketing Landscape: Creating a Synergistic Consumer Experience

by Jessica Rogers

Book Overview

This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes.

The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with one another. Digital technologies such as mobile phones, the internet, social media, and email contribute to what is known...

• Format: Paperback
• Language: English
• ISBN: 163742034X
• ISBN13: 9781637420348
• Release Date: February 2021
• Publisher: Business Expert Press
• Length: 102 Pages
• Weight: 0.32 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"