The Diffusion of Free Products

By Guy Yogev

Offering free products (freeware, freemium) became a common marketing strategy and one of the more intriguing phenomena of the digital economy. This book examines freeware's growth dynamics. It... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659136115
• ISBN13: 9783659136115
• Release Date: May 2012
• Publisher: LAP Lambert Academic Publishing
• Length: 156 Pages
• Weight: 0.52 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"