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The Differentiation Playbook: How to Stand Apart in Crowded Markets
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The Differentiation Playbook: How to Stand Apar... 9309879831 Book Cover

The Differentiation Playbook: How to Stand Apar...

Edition Description

If everyone in your market sounds the same, customers stop listening - and you get pulled into the only comparison that feels easy: price. The Differentiation Playbook is a practical guide to creating separation that customers can actually feel, not just recognise in a campaign...

Edition Details
Format:Paperback
Language:English
ISBN:9309879831
Format: Paperback
Condition:
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24.81
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List Price: $28.99
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