The Dictionary of Marketing

By Azaz Motiwala

The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available

• Format: Paperback
• Language: English
• ISBN: 1435705122
• ISBN13: 9781435705128
• Release Date: April 2005
• Publisher: Lulu.com
• Length: 294 Pages
• Weight: 1.51 lbs.
• Dimensions: 0.6" x 8.5" x 11.0"