What if the real path to success wasn't paved by tactics, but by truth? Not the kind of polished, filtered truth we post online-but the raw, inconvenient kind that forces us to face who we are. This book doesn't start with strategy. It starts with honesty. Steven Bartlett's insights pull back the curtain on entrepreneurship, identity, and emotional intelligence in a world obsessed with appearances. Through a series of grounded practices, you'll uncover what it really means to lead-yourself first, and others second. You'll explore how pain shapes ambition, how failure becomes your teacher, and how silence can reveal the next step. This isn't about becoming a CEO in title-it's about becoming a CEO in mind and behavior. If you're ready to outgrow the performance and embrace the process, these pages offer the clarity, discomfort, and wisdom that change everything
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