The Determinants of Consumer Buying Behaviour in Mobile Phone Industry

By Jayaraman Munusamy

This book explains whether mobile phone features, design, quality, style and price affect the selection of mobile phones by mobile phone users. A quantitative method was deployed where a total of 120... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838388852
• ISBN13: 9783838388854
• Release Date: July 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 64 Pages
• Weight: 0.23 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"