The Design Imperative: The Art and Science of Design Management

by Steven Chen

Book Overview

Offers readers a manual on how to develop a "culture of innovation" in organizations, how to create breakthrough product and services, and how to optimize design processes.
Written accessibly, with theoretical and practical bases
Challenges commonly-held theories on environments in which innovation happens
Uses anecdotes from several industries, including automotive, corporate, and consumer products

• Format: Paperback
• Language: English
• ISBN: 3030087336
• ISBN13: 9783030087333
• Release Date: February 2019
• Publisher: Palgrave MacMillan
• Length: 233 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 5.8" x 8.3"