The Deep Service Revolution: Serve more, sell more!

By Ian Howlett

In today's increasingly commoditized marketplace, where AI eats up jobs and competitors undercut you on price, how can your business stand out? The answer isn't more advertising or desperate discounting: it's serving your customers at a deeper level than they've ever experienced before.

Ian Howlett's groundbreaking Deep Service(R) philosophy transforms how businesses like yours approach customer relationships. Drawing on 25 years of experience in aviation, telecoms, healthcare and more, the author reveals how truly understanding your customers' needs-functional, experiential, emotional, relational, and transformational-creates unshakeable loyalty and sustainable profit.

This revolutionary book gives you a practical blueprint for transforming your company into a profit-making machine by doing the work that competitors can't replicate.

Whether you run a small local business or lead teams in a multinational corporation, The Deep Service(R) Revolution offers practical techniques you can put in place today. The marketplace has changed forever. Shallow service is a death sentence. Only those who serve deeper will thrive.

Stop chasing new customers. Maximize the value of the ones you already have.

• Format: Paperback
• Language: English
• ISBN: 1916056849
• ISBN13: 9781916056848
• Release Date: April 2025
• Publisher: Howlett and Company Ltd
• Length: 188 Pages
• Weight: 0.57 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"