Sales Promotion Handbook

by Tamara Brezen Block and Tamara Brezen

Book Overview

The field of sales promotion has undergone a sea change since we came out with our first handbook 50 years ago and we've kept up with the times. 37 chapters divided under 5 parts - Planning,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0850132126
• ISBN13: 9780850132120
• Release Date: January 1994
• Publisher: Dartnell Corp.
• Length: 910 Pages
• Weight: 2.45 lbs.
• Dimensions: 1.8" x 5.8" x 8.8"