The Dark Side of Personalization: Online Privacy Concerns influence Customer Behavior

By Jorg Ziesak

''Online Privacy Fears Stoked By Google, Twitter, Facebook Data Collection Arms Race'', ''Your E-Book Is Reading You'', '' 'Instant personalization' brings more privacy issues to Facebook''. These are... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3954890615
• ISBN13: 9783954890613
• Release Date: January 2013
• Publisher: Anchor Academic Publishing
• Length: 64 Pages
• Weight: 0.21 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"