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The Dark Side of Marketing: Technology, Consumer Autonomy and Recuperative Marketing
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The Dark Side of Marketing: Technology, Consume... 3031949455 Book Cover

The Dark Side of Marketing: Technology, Consume...

By , ,
Edition Description

This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedom, undertake unethical, non-permissible marketing and manipulate consumer behaviour. It looks at what remedial actions can be taken to have sustainable, ethical...

Edition Details
Format:Hardcover
Language:English
ISBN:3031949455
Format: Hardcover
Condition:
$
169.99
50 Available
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