The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth

by Joseph Turow

Book Overview

In the new media world, advertisers are deciding who you are, how much you matter, and what you see and do The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0300165013
• ISBN13: 9780300165012
• Release Date: January 2012
• Publisher: Yale University Press
• Length: 256 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.9" x 6.4" x 9.4"