The CX Compass: The Proven Sales Playbook to Diagnose Pain, Prescribe Value, and Close CX Deals with Confidence

By Brian Nichols

Are you a tech advisor, SDR, AE, or partner seller trying to break into the fast-growing world of Customer Experience (CX) and Contact Center sales? You're not alone--and The CX Compass is your roadmap. This isn't a generic sales book filled with fluff and hype. It's a field-tested, tactical playbook built for revenue pros who want to uncover pain, engage buyers with confidence, and sell CX solutions that actually stick. Written by a former channel leader turned CX evangelist, this guide breaks down everything you need to go from "What even is CCaaS?" to "I just closed a 6-figure deal." Inside, you'll learn how to: Identify high-fit CX opportunities hiding in plain sight Run discovery calls that feel like consulting, not interrogations Understand CX buyer psychology and stakeholder dynamics Block objections before they even come up Use land-and-expand strategies to grow small pilots into big wins Build long-term relationships with vendors, champions, and economic buyers Whether you're selling for a TSD, enabling partners, or just starting your CX journey, The CX Compass gives you the tools, talk tracks, and frameworks to stand out in a crowded space--and close with confidence. Perfect for: Technology advisors selling UCaaS, cloud, or IT solutions AEs & SDRs at CX/CCaaS vendors Channel managers enabling CX partner growth Sales pros looking to add CX revenue to their portfolio Don't guess your way through CX sales--navigate it with a proven compass. Grab your copy today and start closing smarter.

• Format: Paperback
• Language: English
• ISBN: B0F5PC32SG
• ISBN13: 9798280476066
• Release Date: April 2025
• Publisher: Independently published
• Length: 59 Pages
• Dimensions: 9.0" x 0.1" x 6.0"