The Customering Method: From CX Dogma to Customer Science

By: Spinley, Aarron

Despite the promise of an enhanced customer experience through new technology, we have witnessed the widespread collapse of consumer trust. This book challenges the preconceptions of the Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and offers an alternative approach to customer management.

• Format: Paperback
• Language: English
• ISBN: 1032823089
• ISBN13: 9781032823089
• Release Date: November 2024
• Publisher: Routledge
• Length: 292 Pages
• Weight: 0.98 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"