The Customer Service Planner: Published in Association with the Chartered Institute of Marketing

by Martin Christopher

Packed with illustrations, checklists, quizzes and anecdotes, this book gives an easy, practical approach to the increasingly important topic of customer service. This book will guide you through the processes and systems necessary to obtain and sustain superior customer service in the marketplace. The Customer Service Planner is intended for busy marketing, distribution and sales managers and assumes no formal management training. It also gives undergraduate...

• Format: Paperback
• Language: English
• ISBN: 0750617101
• ISBN13: 9780750617109
• Release Date: December 1993
• Publisher: Butterworth-Heinemann
• Length: 125 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.4" x 6.0" x 9.1"