The Customer Revenue Executive: A new GTM Leadership Model for Outcome-Led Growth, Retention, Expansion, and Revenue Quality

By Randy Bradshaw

Book Overview

Most software companies are built to win the deal. They are not built to keep the customer for years. That is the problem.

Marketing creates demand. Sales builds the pipeline. Services implements the solution. Customer Success manages the relationship. On paper, everyone is hitting their functional targets.

Yet, customers still churn. Why?

Because your customers didn't buy software-they bought a better version of their business. They bought faster growth, lower risk, higher margins, or cleaner operations. When there is a gap between the value promised in the sales cycle and the value proven after the sale, your entire revenue system begins to erode.

In The Customer Revenue Executive, industry veteran Randy Bradshaw delivers a groundbreaking, step-by-step blueprint to close this "Revenue Ownership Gap" and build a unified, outcome-led Go-To-Market (GTM) engine.

"Customer success is not a department. It is a company-wide operating discipline."

Who This Book Is For:

B2B and SaaS Executives (CEOs, CROs, CFOs, CCOs) looking to protect net revenue retention (NRR) and drive sustainable profitability.Customer Success & Post-Sales Leaders who want to transition from a defensive "relationship support" function to a strategic, P&L-owning revenue team.Sales & Product Leaders looking to align their output with the actual business outcomes that buyers are willing to pay for repeatedly.

Stop chasing growth. Start compounding it. Scroll up, click "Buy Now," and start building your Customer Revenue Engine today

• Format: Paperback
• Language: English
• ISBN: B0H9P1GDFP
• ISBN13: 9798951357151
• Release Date: July 2026
• Publisher: David McKay Publications
• Length: 684 Pages
• Weight: 2.68 lbs.
• Dimensions: 1.9" x 6.0" x 9.0"