The Customer Delight Principle: Exceeding Customers' Expectations for Bottom-Line Success

by Timothy L. Keiningham, Terry G. Vavra, Terry Vavra

Book Overview

Presents techniques to move your customers beyond mere satisfaction. This book reveals how leading marketers consistently retain and grow their customer bases by moving beyond satisfaction to discover... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0658010042
• ISBN13: 9780658010040
• Release Date: July 2001
• Publisher: McGraw-Hill
• Length: 192 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.8" x 6.4" x 9.3"