The Customer Century: Lessons from World Class Companies in Integrated Communications

By Anders Gronstedt

Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium.

Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming 'customer century'.

• Format: Paperback
• Language: English
• ISBN: 0415512786
• ISBN13: 9780415512787
• Release Date: December 2011
• Publisher: Routledge
• Length: 252 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"