Convert Every Click: Make More Money Online with Holistic Conversion Rate Optimization

by Benji Rabhan

Book Overview

A holistic approach to conversion rate optimization that encompasses an entire business--online and offline--to drive more sales and referrals, and increase bottom-line profits

In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO)...

• Format: Paperback
• Language: English
• ISBN: 1118759672
• ISBN13: 9781118759677
• Release Date: September 2013
• Publisher: Wiley
• Length: 240 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.7" x 6.1" x 9.0"