The Cultural Dimension of Global Business (1-download)

by Elizabeth K. Briody, Gary P. Ferraro, Elizabeth K Briody

Book Overview

This book will help prepare future American businessmen and women to understand and cope with the cultural dimension of their professions. This book demonstrates how the theory and insights of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0205835597
• ISBN13: 9780205835591
• Release Date: August 2012
• Publisher: Routledge
• Length: 304 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.4" x 5.9" x 8.9"

Customer Reviews

Cultural Dimension of International Business, The (5th Edition)

I was very pleased with the books and the price. Thanks

Cultural Dimensions of Ferraro

Throughout this book Ferraro takes on the idea of being a theoretical observer of different characteristics that the typical North Amercian has in comparison to the rest of the world. He takes these dfferences and applies them usefully to the area of International Buisness. The book goes through many different catagories including language, communication (verbal and non-verbal), precise time reckoning, and even culture shock. As a student, I found this book to be very insubstantial for a textbook, but I believe that it would be a wonderful starting point for buisness people of any age to read before doing any international buisness realtions. I wish I had read this book before I went and lived in Europe for 5 months, I think I would have been able to communicate a little more easily.