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Paperback The Cultural Dimension of Global Business (1-download) Book

ISBN: 0205835597

ISBN13: 9780205835591

The Cultural Dimension of Global Business (1-download)

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Format: Paperback

Condition: Very Good

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Book Overview

Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business. The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture. Learning Goals Upon completing this book readers will be able to: Understand the interaction between global business and culture Discuss comparative values and cultural differences...

Customer Reviews

2 ratings

Cultural Dimension of International Business, The (5th Edition)

I was very pleased with the books and the price. Thanks

Cultural Dimensions of Ferraro

Throughout this book Ferraro takes on the idea of being a theoretical observer of different characteristics that the typical North Amercian has in comparison to the rest of the world. He takes these dfferences and applies them usefully to the area of International Buisness. The book goes through many different catagories including language, communication (verbal and non-verbal), precise time reckoning, and even culture shock. As a student, I found this book to be very insubstantial for a textbook, but I believe that it would be a wonderful starting point for buisness people of any age to read before doing any international buisness realtions. I wish I had read this book before I went and lived in Europe for 5 months, I think I would have been able to communicate a little more easily.
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