The Craft of General Management

By Joseph L. Bower and Joseph L. Bowen

The complexity of corporate environments demands managers who understand not only the techniques but also the craft of general management. This text examines the range of expertise that general managers must possess and looks at strategies, decision-making and the allocation of resources.

• Format: Hardcover
• Language: English
• ISBN: 0875843131
• ISBN13: 9780875843131
• Release Date: October 1992
• Publisher: Harvard Business Review Press
• Length: 344 Pages
• Weight: 1.64 lbs.
• Dimensions: 0.8" x 7.1" x 10.0"