The Corporate Identity Reader

Bys: Balmer and Greyser

Meeting the needs of identity students and scholars, this anthology is a work of seminal importance, representing readings drawn from a wide variety of disciplines including both classic and contemporary readings. It provides an important overview of the subject, bringing together all the key influences in the field and unifying them with the editor's contextualizing commentary and an original Harvard case study authored by Stephen Greyser.

• Format: Hardcover
• Language: English
• ISBN: 0415370981
• ISBN13: 9780415370981
• Release Date: December 2023
• Publisher: Routledge
• Length: 368 Pages
• Dimensions: 6.9" x 9.7"