The Cornflake King: W. K. Kellogg and His Amazing Cereal

By Edwin Brit Wyckoff

Book Overview

Will Keith Kellogg was working as a salesman and accountant for his brother's health food company when one day a mistake produced a different-tasting cereal flake. Despite his brother's objections, W. K. Kellogg did some more experimenting and developed Kellogg's Corn Flakes. His advertising methods made the cereal world-famous and made his name synonymous with breakfast.

• Format: Library Binding
• Language: English
• ISBN: 0766034488
• ISBN13: 9780766034488
• Release Date: January 2010
• Publisher: Enslow Publishing
• Length: 32 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.3" x 7.6" x 9.0"
• Age Range: 8 to 10 years
• Grade Range: Grades 3 to 5