The Copy Workshop Workbook 2002

by Bruce H. Bendinger

Book Overview

WELCOME TO THE REVOLUTION. HANG ON We have an evolution that's a revolution. When our media evolves in a big way, all of society evolves in an even bigger way. It's happening right now. Media habits... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1887229124
• ISBN13: 9781887229128
• Release Date: March 2002
• Publisher: Copy Workshop
• Length: 446 Pages
• Weight: 2.10 lbs.
• Dimensions: 9.0" x 1.0" x 7.3"

Customer Reviews

A Gift to Copywriters

Among the 100-plus how-to books on my office shelves, Bruce Bendinger's well-thumbed first edition of the Workbook stands out. This book taught me, for instance, to write an effective creative strategy. (Thank you, Mr. Bendinger!) Fifteen years into my copywriting career, I can report that the Workbook has stood the test of time. It is fast, uniquely informative, practical and "really updated" in 2002. If copywriting is your profession, you'll be glad you own this useful book.

The Copy Workshop is Outstanding, A "Must Have" Gold Mine For Any Copywriter

Truly one of the best resources on direct response copywriting I have ever come across. Those familiar with Joe Sugarman's "Advertising Secrets of The Written Word" will devour this book too, presented in similar style with excellent visual examples of the concepts taught. One of the few "must have" copywriting books to add to your collection.

Great Intro to Copywriting

This book is essentially a textbook on the craft of copywriting, and it's too bad that not all textbooks are this entertaining. Of great use to students, teachers, novice copywriters, and pros, it is unquestionably one of the greatest single sources of information available on copywriting.Agencies use it as a training resource. It's used by universities, art schools, and the American Management Association (it's the basic book for their copywriting seminar). The book provides a solid foundation in advertising history, copywriting, and marketing. It covers the bases as far as the different forms of advertising are concerned and does it so well and clearly that even a person with absolutely no knowledge of advertising or copywriting would easily understand it. It is a great introduction to the fundamentals of copywriting and their application to advertising in all the various media.One caveat, while this book is still extremely useful, a new, updated edition is now avaialble. While the newer edition definitely has more relevant information in it, the older version is still an excellent guide and cheaper to buy. I picked up both at a discount and am glad I did.

This book can improve your writing...

For many years, this has been the #1 college textbook for communications majors. It imparts the principles needed for one of the most harrowing jobs in the world of business -- writing the copy for ads and commercials. (But as a matter of fact, most of the principles of copy writing are also the principles of good writing in general, so you don't have to be an ad man to benefit.) The author says, "Having a good time is one of the ways you make great advertising." And this book is fun! Even better, after reading it, you will never look at any advertisement anywhere the same way.

One of the best introductions to copywriting available.

This is one of the best hands-on introductions to copywriting available. It's perfect for beginning students and even as a refresher for old pros. It's chock full of exercises designed to get you thinking about creating good advertising instead of mimicing what already exists. Simply a must for anyone interested in copywriting as a career